Mirrored printing is the most common choice, because store owners and managers prefer inside mounting. MIRRORED PRINTING FOR MOUNTING INSIDE WINDOWSĭouble-sided clings can be printed either face-up for mounting to the outside of windows and doors, or face-down (mirrored) for adhering to the glass on the inside of the store. When we print decals on low-tack vinyl, we also include a crack-and-peel slit liner on the back for ease in application. Using low-tack, or removable, vinyl allows you to reposition the decal if necessary and then remove it completely with no residue left behind. They can be printed on 8 mil static cling vinyl, but are most often printed on 4 mil low-tack vinyl. Small quantities requiring photo-quality images are more cost-effective to 4-color process digitally print. For instance large quantities of window clings with spot-color graphics are screen printed. The type of graphics and size of the run determine the printing method. Window clings can be either UV offset printed, screen printed, or digitally printed. Likewise, 2/1 means the decal was screen printed with two spot colors on the front and one spot color on the back. For example, 4/4 means the decal was 4-color process printed on each side. Whenever you see a description like 4/4-color process or 2/1-spot color, it means the decal is double-sided or double-faced. When window clings are double-sided there are a variety of printing methods and materials used. Moreover, when custom die cutting, bright graphics, easy-to-read text, and product images are included, it not only makes shoppers want to purchase your product, some may enter the store specifically looking for your product.Īn example of how a custom printed double-sided window decal with photo-quality images is very effective at getting consumers to enter a store specifically to buy your product. By advertising that product before they even enter the store (in the case of window clings) or as they open the door (as with door clings), you're miles ahead of the game. Brand recognition, sales promotions, calls to action, and point-of-purchase impulse-buys rely heavily on reminding consumers that they either already like your product or want to try it. In marketing, getting your product noticed is everything. Window clings announce your product before a customer even steps foot in the door. THE HUGE MARKETING ADVANTAGE OF DOUBLE-SIDED WINDOW CLING DECALS If windows are the first line of sight to your branding, then it makes sense to use glass to advertise it doubles your exposure from both inside and outside the store at the same time. Made of vinyl or polyester, with block-out or barrier film, window clings can be seen both entering and exiting the store. Dilco is the industry leader in custom printed double-sided window cling decals and door clings for retail store fronts.
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